At a whopping 108×212 feet, a huge new outdoor board has gone up at Pacific and Griffin, in advance of the DSC Convention and Sporting Expo next month on Jan. 4-7. To some the message might seem counterintuitive. Across the face of a massive lion run the words: IN THE FIGHT TO SAVE HIS SPECIES, HIS BEST ALLIES ARE HUNTERS. The hashtag is #WeHuntForLife.

The board is located at 1201 Pacific Avenue in Downtown Dallas. #wehuntforlife

DSC and DSC Foundation created the We Hunt for Life campaign with the intent to change the conversation, promoting scientific truth rather than fear and misinformation. This bold message is another piece of the campaign to educate the public about the benefits of big game hunting and its links to wildlife conservation.

The core message of the We Hunt for Life campaign is to ensure that people understand that sustainable use hunting is a scientifically proven benefit to wildlife and habitat conservation. As human pressures increase over time, it becomes more essential to balance habitat and wildlife populations – one of the best tools in the hands of government agencies and conservation groups is in fact hunting.

So, this message is true for lions as well as elephants, leopards and many other species: hunters are these species’ best allies.

The DSC Foundation website contains links to articles, videos, and presentations from a wide variety of people. There is ample scientific data and research, which is supported by highly regarded members of the international conservation community − some of whom do not personally hunt. These people include conservationists, non-hunting journalists, documentary directors who are anti-hunters, a TED presenter, and a Zimbabwean who grew up in the African bush and is now a medical doctor in the U.S. All of these people acknowledge the critically important role of well-regulated hunting and provide valuable information about how sustainable use hunting benefits wildlife conservation.

Visit the DSCF.org website to learn more, then engage with others in discussion and spread the truth.

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