Less than a month remains until the start of the 2016 DSC convention and expo – Texas’ biggest showcase of hunting, sporting and outdoor adventure – which returns to the Kay Bailey Hutchison Convention Center and Omni Hotel Dallas Jan. 7-10. Sportsmen and women are invited to be a part of another record-breaking event to help support conservation, education and hunter advocacy initiatives around the world. The theme this year is Conservation.

The public-welcome event is one of America’s premier fundraisers for conservation. Over the past six years, it has generated more than $ 6.7 million for wildlife programs, public education and hunter advocacy worldwide.

In the Dallas region, it trails only the HP Byron Nelson Golf Championship in raising funds for worthy causes, according to the Dallas Business Journal.

“Last year we set a new attendance record and expect more than 50,000 people to attend in 2016,” said DSC Executive Director Ben Carter. “DSC raised more than $2.4 million for wildlife and youth education in 2015, and we’re thinking even bigger for 2016 with the addition of around 150 more booth spaces. All indicators suggest another record-breaking event.”

The expo (daily admission $20 per person, with multi-day and family discount packages available) offers 2016’s first opportunity to shop for hunts with top outfitters from around the globe. Displays also include world-class sporting gear, firearms, art, collectibles, entertainment, seminars, auctions and more. Together, attractions cover the space of nearly nine football fields.

Daily admission to the convention is $20 per person, with multi-day and discounted family packages available. Children under 12 and active military (with ID) are free of charge.

For more information about the 2016 DSC Convention, go to www.biggame.org.

Sponsors of the 2016 DSC convention include Sports Afield, Hornady, Bass Pro Shops, Zeiss Sport Optics, Midway USA, Shikar Safaris, Trijicon, EuroOptic.com, Boyt Harness Company, Yamaha Motor Corporation, Lone Star Outdoor News, Alford Media, The Conservation Fund, Blaser, Capt. Peacock Yachts and Expeditions, Capital Farm Credit, Global Rescue, Rock Island Auction Company, Legendary Consortium, The Hunting Consortium Ltd., Classic Trophy Rooms, Rungwa Game Safaris, Rad-Rides.com, Michael Mantheakis Safaris, and many others.